Ambassador Jai chul Choi

Ambassador

Immediately after graduating from the Department of French Literature at Seoul National University And in 1988 he worked as the Second secretary of the Korean Embassy in the French Republic. And then, he served as the First secretary of the Korean Embassy in the Republic of Kenya, and as the Counsellor of the Korean Embassy in the Republic of Philippines. Also he worked as the Director-general of Environment Cooperation Division of Ministry of Foreign Affairs and Trade(MOFAT) In 2000 he worked as the Counsellor of the Korean Permanent Delegation to the Organization of Economic Co-operation and Development(OECD) in France, and as the Minister-Counsellor of the Korean embassy in the French Republic in 2004. Moreover he served as the Ambassador Extraordinary and Plenipotentiary to the Kingdom of Morocco in 2009 . In 2012 he worked as the Minister of the Korean embassy in the French Republic, and as the Ambassador and Deputy Permanent Representative of the Korean Permanent Delegation to OECD in France. Furthermore, He had served as the President of Executive Committee of Bureau of International Exposition (BIE) since 2014 and the President of BIE since 2020. He currently serves as the Ambassador Extraordinary and Plenipotentiary to the French Republic.

hyun woo Kim

Educational Background
– Chung-Ang University, Master of Entrepreneurship (2005-2007)
– Kyung Hee University, Bachelor of Economics (1985-1991)

Award
– National Industrial Development Achievement Award for Venture Industry Promotion [Presidential Commendation (Ministry of the Interior and Safety)] (2007)
– National Industrial Development Achievement Award for Attracting Foreign Investment [Prime Minister’s Commendation (Ministry of the Interior and Safety), (2004)]

Career
– CEO of Seoul Business Agency (SBA) (November 2, 2021 ~)
– Professor, Kyung Hee University (2020~2021)
– CEO of Asia Economic TV (2017~2019)
– CEO of GB Boston Investment (2013~2016)
– CEO of Boston Investment (2004~2013)

Fleur Pellerin

Founder and Managing Partner of Korelya Capital

Fleur Pellerin was born in 1973 in Seoul. In 1974, she was adopted by a French family and subsequently spent her childhood in the Paris region. After graduating from ESSEC (Graduate Business School), the Paris Institute of Political Studies (“Sciences Po”) and lastly ENA (National School for Administration), she joined the French Court of Auditors in 2000.
On 16 May 2012, Fleur was appointed to Prime Minister Jean-Marc Ayrault’s Government as Minister for SMEs, Innovation and the Digital Economy. During this time, in addition to launching the “FrenchTech” movement and carrying out various tax and regulatory reforms to support entrepreneurship and investment in France, she strove to make digital a key focus for the Government through various policy programs including infrastructure, investment, or higher education. In April 2014, she became Secretary of State for Foreign Trade and Tourism and then Minister for Culture and Communication in August the same year.
Fleur left Government in February 2016 and resigned as a civil servant. She founded Korelya Capital, a Paris based Venture Capital fund whose mission is to invest in European fast-growing high-tech startups. Korelya has now 700M€+ under management, with 20+ direct investments, out of which 6 unicorns, in 7 European countries.
Fleur sits on the boards of portfolio companies Ledger, Synapse Medicine and Finn. She also serves or served as an independent director at Schneider Electric (until 2022), KLM, Gaumont, Eutelsat and Stanhope Capital Partners and in the boards of various cultural institutions or think tanks (CanneSeries, Eurockéennes Festival, France Digitale). She chairs the ESG committee of Crédit Mutuel, one of the largest French retail banks.

Pierre Buhler

Claiming it invented cultural diplomacy a century ago, France boasts the most extensive network of cultural centers – Alliances françaises and Institut français – in the world. It more recently integrated cultural and creative industries into its cultural diplomacy. Dwelling on a long tradition of interventionism, the state is active on a wide front, mobilizing its diplomatic clout to also carry out highly visible projects such as the Louvre Abou Dhabi or the Centre Pompidou in Shanghai.

Eun Hee LEE

The Soothing Gem of Voice, Soprano Lee Eun-hee
Her World of Music Sharing with the Public.
Soprano Lee Eun-hee expresses nostalgic intimacy and warmth through glamourous lyricism in her songs. She fills our hearts with her beautiful songs.
Considering music as a source for healing, she creates a comfortable mental space where anyone can come and let go of all worries with help of her music that is like pure water in a muddy stream. In particular, her sorrowful voice which embodies Korean emotions fascinates the audience.
Believing that sincerity and effort are the most important attitudes in life, she studied in the conservative and strict learning atmosphere of Germany for many years and is always recreating her own voice and music with a new state of mind.
As a lyrical soprano with beautiful vocals, she sings the lyrics of German songs and adores the dulcet tones of Italian songs. Playing the main character in many operas, she dramatizes sorrow, joy, love, death, silence and passion through which she shares ardor and vitality with us.
Now, soprano Lee Eun-hee is energetically training younger students in Chonbuk National University, her alma mater. Also, she is actively supporting performances, music plans, opera productions which satisfy music lovers and contributes greatly to regional music Development.

Professor in the The Department of Music in CBNU
President of Korea Federation of Women Professor
Representative of Musik Theater Schwabing

Itzel Adriana Becerra Pedraza

is a french-mexican sociologist. She graduated from the Colegio de Postgraduados (M.Sc. in “Rural Development and Gender Studies”), University of Paris Panthéon-Sorbonne (M.Sc. in « Socio-anthropology of Development ») and the University of Toulouse (M. A. in « Arts, Literature and languages »). She is a Certificate Professor for the French Ministry of Education since 2019.

Topic
The role of the Hallyu for a sustainable development : Initiatives and perspectives in the k-pop industry

Eugene Kwon

is a doctoral candidate at Yale University’s Combined Program in Film and Mediaand East Asian Literatures Program.

Topic
Il n’y a pas de hors-capitalisme: Hallyu, South Korean Cinema, and TV Series

Moderator : Jimmyn Parc

is an associate professor at the University of Malaya, Malaysia. His current research focuses on the cultural industries of Asia and Europe, which includes films, dramas, and music, and their evolution in the midst of a changing business and trade environment coupled with digitization. He is also the co-author of The Untold Story of the Korean Film Industry: A Global Business and Economic Perspective, which was published by Palgrave Macmillan in 2021.

Gary Davies

is Emeritus Professor of Strategy at Manchester Business School in England. He is a regular visitor to Korea. His research interests include reputation management. Gary’s work has been published in the Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of International Business Studies, Harvard Business Review, Journal of Travel Research and Tourism Management.

Topic
Is the Hallyu Truly Global?
A Country Branding Perspective

Mariana Seminati Pacheco

Doctoral Student in Communication and Semiotic (2021-2024) for Pontifícia Universidade Católica de São Paulo (PUC-SP), Brazil, analyzing the Korean identity after de Pop Wave in the West. Researcher about Korean Culture, Pop genre, Asian Studies, Digital platforms and Medias and Media Historiography.

Topic
HANBOK POP : a traditional vestment to a fabulation for Hallyu

Jung Eun Song

is a researcher at Future Industry Strategy Institution. Previously, Jung Eun Song was a SSK(Social Science Korea) research professor at University of Seoul. She received PhD in cultural policy and arts administration from the Ohio State University. Her research interests are the Korean Wave, cultural industry contents(a webtoon), cultural policy, international cultural exchange, and a glocal culture.

Topic
The emergence of virtual K-pop idols using new technologies and the possibility of changing the meaning of “K-“

Yunhwa Koh

Dr. Yunhwa Koh is a Collaborating Professor in the Department of Entertainment at Soongsil Cyber University, Seoul, Korea. Her research interests focus on cultural-industrial phenomena in the digital age and the social function of music in everyday life. Currently, she is the managing director of the Cultural Industry Technology Convergence Consortium, Artist First Alliance (AFA, http://musician1st.org/). She also serves as a professional committee member for government agencies related to the arts & culture and is also an active industry advisor for music business companies.

Topic
Research lab of Urban Culture
K-indie Music as an Exploration of the K-pop: focusing on ‘250’& ‘Hee-moonLee’

Moderator : Yonggu Suh / Discussant Il-hyeon Bae

Yonggu Suh
Professor of Marketing & Retailing
Sookmyung Women’s University

Area of Specialization
Brand Marketing, Retail Management, Futures Management

Education
1996 Oxford University D.Phil in Management Studies
1988 Seoul National University MBA
1986 Seoul National University BA in Management

Il-hyeon Bae
Area of Specialization
Service Marketing,
Retail Management,
Culture Marketing
K-Contents Strategy

Education
2001 Ph.D., Marketing, Hong Ik University.
1997 M.A., Marketing, Hong Ik University.
1995 B.A., Business Administration Hong Ik University.

Veronika Lozano

I would like to propose the topic titled Cultural Technology: Building the K-Pop Fan Lifetime Value for the World Association for Hallyu Studies 10th Anniversary Symposium. I have attached my proposal to this email.

I have a background in marketing, technology, and fandom culture. Additionally, I hold a Master of Arts in Global Affairs and I focused on topics related to participatory culture and Hallyu pop culture during my graduate program.

Topic
Cultural Technology: Building the K-Pop Fan Lifetime Value

Jasdeep Kaur Chandi

Jasdeep Kaur Chandi is a doctoral candidate at the University School of Mass Communication, Guru Gobind Singh Indraprastha University, Govt. of NCT of Delhi, India. Her research interests include popular culture, digital cultures, fandom studies and new media. She has published research articles and a book chapter on BTS fandom in India and their fan practices published by Intellect, MDPI and Palgrave. She has also presented research papers on K-pop fandom and fanfiction, anime fandom and cosplay culture (with special reference to India) in annual conferences organized by ICA, IAMCR and SWPACA.

Topic
“Is Hallyu Here to Stay?”- Fan Responses From India

Noel Sajid Murad

Noel Sajid Murad is a full-time Assistant Professor at De La Salle University Manila. Currently, he is
taking up PhD in Communication at the University of the Philippines Diliman. His research interests
include popular culture, fandom-based activism, audience studies, queer studies, marketing and
advertising, political communications, and media representations of marginalized identities. As an acafan,
he has previously studied BTS and ARMY in some of his research papers.

Topic
Unwrapping the Moderating Effects of Weverse Engagement on the Antecedents of the Intention of DLSU Students to Purchase K-Pop Albums

Ute Fendler

Prof. Dr. Ute Fendler, chair of Romance and Comparative Cultural Studies (since 2016), University of
Bayreuth, Vice-Director of the Bayreuth Academy of Advanced African Studies.
Her current research projects are: 2012-2018: Revolution 3.0: Iconographies of social utopia in Africa
and its diasporas. (Bayreuth Academy of Advanced African Studies), 2016-2019: Narrativas do Oceano
Índico no Espaço Lusófono

Topic
Fashion magazines and K-pop idols – oscillation between music videos and photo shootings

Moderator : Jasoon KOO

I earned my B.A in Education from Ehwa Womans University in Seoul, South Korea and PhD in Sociology from the University of Missouri-Columbia. I am currently a Professor Emerita of Information Sociology at Hanyang University, where I worked since 1984. Hanyang University is known as Korean MIT, where there is academic system in flux for innovation or restructuring. I shifted the curricula of the Department of Sociology focused on Information Society while I was serving as Dean of College of Communications. I developed and opened new courses such as the Sociology of Cyberspace, Internet Communication, Internet Culture, and Internet and Future Society. I have been fascinated by social theory and still work on theorizing about the social meaning of SNS, social interaction and social interactivity. Some of my favorite classes to teach have been on social culture and popular culture in modern society. Other interests include cultural collision and cultural divide, and I am currently working on a paper on the Cultural Divide and Welfare in Smart Korea. I left Seoul where I grew up and worked to join my family in Rochester, N.Y. and New Haven, CT

Haerin Shin

is an assistant professor of Media Studies at Korea University. Shin’s research fields include Asian American literature, science fiction, and digital media with emphasis on artificial intelligence. She has written on cyberbullying, posthuman spirituality, techno-Orientalism, and surveillance technologies, and is now working on books on Asian American science fiction and the ethics of artificial intelligence.

Topic
Repossessing the Past, with Feeling
: The Trend of Return/Possession/Resurrection and Personal Revenge in Contemporary Hallyu Narratives

Alptekin Keskin,
Mutlu Binark

Alptekin Keskin received his Ph.D. from Istanbul S. Zaim University, Department of Sociology. His doctoral thesis is titled “K-Pop and Its Reflections in Turkey: A Sociological Analysis of ARMY-BTS Fandomship”, and is published in 2022 by well known publishing house. His research areas are cultural studies, music sociology, Korean Wave, fandom and K. He works as an independent researcher.

Mutlu Binark is a full-time Professor at the Department of Radio‐Television and Cinema at the Faculty of Communication, Hacettepe University. She teaches media theories, media sociology, media literacy, and new media culture. Her research interests are digital inclusion and aging, creative industries, and cultural policy. Since 2017, she has been working on cultural policies and the political economy of the creative industries in Asia. Her recent research project is titled “The Creative Content Industry and the Transnatiolization of Hallyu (Korean Wave): The Policy Making of Korean Government and the Contribution of Conglomerates”, granted by Hacettepe University, in 2018, and carried field research at Busan University of Foreign Studies, from March 1st to August 31st, 2018.

Topic
Politicization of the body through K-pop cover dance in Turkey

Rebecca Chiyoko King-O’ Riain

is an American/Irish dual citizen of Japanese American background and an Associate Professor of Sociology at Maynooth University in the Republic of Ireland. Her research interests are emotions, technology and globalization; transnational interracial couples and people of mixed descent; critical mixed-race studies; and Asian/Asian American popular culture. She has published in New Media and Society, Global Networks, Ethnicities, Journal of Ethnic and Racial Studies amongst others. She is the lead editor of Global Mixed Race (New York UP) and sole author of Pure Beauty: Judging Race in Japanese American Beauty Pageants (University of Minnesota Press).

Topic
“Ridin’ the (Hallyu)Wave”
: K-pop Idols and Asian male TikTokers in Ireland.

Grit Kirstin Koeltzsch

(PhD, MA), Anthropologist, scholar based in San Salvador de Jujuy, Argentina, her nationality is German. She is professor at National University of Jujuy and director of the Center for Colonial and Indigenous Studies (CEIC). Her research interests include dance and movement theory in dialogue with cultural performances, and the development of ethnographic methodologies to investigate cosmopolitan bodily practices such as K-pop dance.

UE-CISOR/CONICET, Universidad Nacional de Jujuy

Topic
Codification of Hallyu experiences. Intersubjectivity and bodily connection through K-pop dance practice

Moderator : KIM Gyungmook

Professor & Former Chancellor of Duksung Women’s University
Committee Member of National Labor Relations Commission, Republic of Korea
Committee Member for Government Policy Coordination, Republic of Korea

Julia Jeonghyun Parke

is a Canadian PhD student in Media, Technology & Culture at the University of Toronto’s Faculty of Information. Her current research focuses on virtual humans and pop culture from the disciplinary perspectives of social media platforms and creator labour, techno-Orientalism, and feminist science and technology studies. Her previous roles include Strategic Communications Officer at Statistics Canada and Program Manager of the Canada-DPRK Knowledge Partnership Program.

Topic
Against Soft Power : K-Reality and the Context Collapse of Cosmopolitan Viewers

Julia Trzcińska

is an Assistant Professor at the University of Wrocław, Poland. She holds a PhD in political science and administration. She is a member of Bosch Alumni Network and she graduated from Confucius Institute at the University of Wrocław. Her main research interests are political communication, soft power, public diplomacy and fan studies.

Topic
The effectiveness of using the soft power of the Republic of Korea in Poland on the example of Polish K-Pop fans

Valeria Teriaeva

Valeriia Teriaeva, Russia, is graduate student of the Double Degree Programme between Kyung Hee University (Seoul, Korea) and the National Research University Higher School of Economics (Russia, Moscow) specializing in Regional Studies and Korean studies. Among her research interests are intra- and inter-regional politics in Asia, impact of culture on politics and economics of the region.

Topic
Does Hallyu Have A Reverse Impact on National Image? The Representation of Social Issues of South Korean Society in Hallyu’s Media Products and Its Impact on The Perception of The Country’s Image Among Russian Youth

Moderator : Patrick Messerlin

1971, PhD, University of Paris. 1981, Professor of Economics, specialized in international trade policy and
regulatory reforms; 1986-90, Senior Economist, World Bank; 2001-02, Special Adviser to WTO Director-
General; current research deals with WTO issues, EC commercial policy, services liberalization and better
regulations initiatives; 2003-05, Co-Chair, UN Millennium Development Goals Task Force on Trade for
Development. Since 2008, Co-Chair, Task Force on Global Finance and Trade Architecture, World Bank
and UK Department for International Development.

Dimitra Laurence LAROCHELLE

Turkiye has become the world’s fastest growing exporter of television series, surpassing Mexico and Brazil as the second-largest exporter of television series after the United States. The Turkish government seems to use these series as instruments of soft power, particularly in the Middle East, Central Asia, Balkans, and South America. Within this context, the Turkish government has established many strategies in order to assist the production of these series, particularly those featuring the history of the Ottoman Empire.

Topic
The Turkiye case of cultural diplomacy

Melissa Rubio dos Santos

in Literary Studies at the Federal University of Rio Grande do Sul (UFRGS). MA in Comparative Literature from the Federal University of Rio Grande do Sul. Researcher in Comparative Literature, Cultural Studies, Gender Studies, Korean Studies, Brazilian Studies, and Latin American Studies. Granted National CNPq Scholarship as Master’s degree student and as Doctorate Degree student. She is Assistant Professor of the Department of Portuguese-Brazilian Studies at Dankook University and former Professor at the Brazilian Cultural Center at Seoul National University.

Topic
A Comparative study on visual narratives ‘Take Care of My Cat’ (2021) (고양이를 부탁해) and ‘The Best Moment To Quit Your Job’ (2017) (회사를 관두는 최고의 순간) : Readings of Gender representation in korean cinema and drama across generations

Hannah Sison

in Literary Studies at the Federal University of Rio Grande do Sul (UFRGS). MA in Comparative Literature from the Federal University of Rio Grande do Sul. Researcher in Comparative Literature, Cultural Studies, Gender Studies, Korean Studies, Brazilian Studies, and Latin American Studies. Granted National CNPq Scholarship as Master’s degree student and as Doctorate Degree student. She is Assistant Professor of the Department of Portuguese-Brazilian Studies at Dankook University and former Professor at the Brazilian Cultural Center at Seoul National University.

Topic
Virtual Kapitbahay Syndrome of Filipino Reply 88 fans

Andy Lee

is a PhD student in Film and Media Studies at the University of Pittsburgh. His primary research interest explores Korea’s occupied cinema under Japanese Imperialism and US military government through the lens of horror. His forthcoming publications includes rethinking high-school horror and space in Korean cinema and the problematic film promotion of Kim Ji-young, Born 1982.

Topic
Reflection on space in Korean high-school horror

Susan Grantham,
Emily S. Kinsky

Susan Grantham, PhD, is a Professor in the School of Communication at the University of Hartford. She earned her doctorate in Communication at the University of Florida. Grantham has dozens of peer-reviewed journal articles, book chapters, and conference presentations. Her research focuses on messaging effects.

Emily S. Kinsky (Ph.D.; Texas Tech University) is a professor in West Texas A&M University’s Department of Communication where she teaches courses related to public relations, design, research, and media innovations. Much of her research focuses on media messages, especially related to public relations, advertising, and journalism, and she recently published a co-authored book chapter on prosocial messages found within top K-dramas.

Topic
Politicization of the body through K-pop cover dance in Turkey

Moderator : Jasoon KOO

I earned my B.A in Education from Ehwa Womans University in Seoul, South Korea and PhD in Sociology from the University of Missouri-Columbia. I am currently a Professor Emerita of Information Sociology at Hanyang University, where I worked since 1984. Hanyang University is known as Korean MIT, where there is academic system in flux for innovation or restructuring. I shifted the curricula of the Department of Sociology focused on Information Society while I was serving as Dean of College of Communications. I developed and opened new courses such as the Sociology of Cyberspace, Internet Communication, Internet Culture, and Internet and Future Society. I have been fascinated by social theory and still work on theorizing about the social meaning of SNS, social interaction and social interactivity. Some of my favorite classes to teach have been on social culture and popular culture in modern society. Other interests include cultural collision and cultural divide, and I am currently working on a paper on the Cultural Divide and Welfare in Smart Korea. I left Seoul where I grew up and worked to join my family in Rochester, N.Y. and New Haven, CT

Patrick Messerlin

1971, PhD, University of Paris. 1981, Professor of Economics, specialized in international trade policy and
regulatory reforms; 1986-90, Senior Economist, World Bank; 2001-02, Special Adviser to WTO Director-
General; current research deals with WTO issues, EC commercial policy, services liberalization and better
regulations initiatives; 2003-05, Co-Chair, UN Millennium Development Goals Task Force on Trade for
Development. Since 2008, Co-Chair, Task Force on Global Finance and Trade Architecture, World Bank
and UK Department for International Development.

Topic
“Cultural policies: cross-analysis between Europe and South Korea”

Jimmyn Parc

is an associate professor at the University of Malaya, Malaysia. His current research focuses on the cultural industries of Asia and Europe, which includes films, dramas, and music, and their evolution in the midst of a changing business and trade environment coupled with digitization. He is also the co-author of The Untold Story of the Korean Film Industry: A Global Business and Economic Perspective, which was published by Palgrave Macmillan in 2021.

Topic
Getting on the Right Track to Analyze the Emergence of Hallyu : A New Approach to the Case of K-pop

Dongjoon Lee

is a KF Visiting Assistant Professor at Lingnan University, Hong Kong from September 2023. He holds a PhD. in Creative Industries from the University of Warwick, focusing on organisational change and leadership in the K-pop industry. His publications include ‘Hallyu Policy Discourse’ and ‘Creative Sector Resilience in the COVID-19’. Lee has participated in research projects such as the 2022 K-culture Festival Plan (KOFICE), the Content Industry Legislation Research (KCTI) and the Art and Tech Programme Review (ARKO). He previously worked as a legal specialist in the Popular Culture Industry Division of the Ministry of Culture, Sports and Tourism.

Topic
Trans-modern Hallyu and Contemporary Korean Youth
: Ethical Implications of K-Pop Idol Bullying Allegations

Lorena Varela Domínguez

I am a Spanish third year PhD student. I have studied Musicology in the University of Oviedo, Spain. Currently, I am working on my PhD dissertation on K-pop and its representation of Latin-ness throughout the 21st century. I receive economic support from the pre-doctoral FPU Governmental Program, and from the research project “Music and audiovisual media in Spain: creation, mediation and negotiation of meanings ”

Topic
Performing a ‘Hallyu fan’ identity: ‘intercultural consumer’ as a theoretical tool for Hallyu Studies

Annukka Saaristo

Annukka Saaristo is a folklorist and a PhD candidate at University of Helsinki, Finland. Her research topics revolve around Finnish Hip Hop, locality, identities and authenticity markers. In addition to her main research topics she enjoys engaging in discussion about global Hip Hop and authenticity.

Topic
“I wanna be a human ‘fore I do some art”: BTS’ Hip Hop authenticity building in their overall

Sumi Kim

Dr. KIM Sumi holds a PhD in Museum Studies from Univ. of Leicester, an MA in Art Gallery and Museum Studies from Univ. of Manchester, and a BA in History (Culture) from UC Berkeley. She currently teaches and researches cultural diplomacy and museum studies at Hankuk University of Foreign Studies and has curatorial experiences at Korean national museums. Her research interest intersects museum/cultural heritage diplomacy and Hallyu exhibitions (especially the case of BTS).

Topic
Museological Approach to Hallyu: A Study on K-pop Heritage and Exhibitionary Conten

Minjeong Ham,
Seongcheol Kim

Minjeong Ham a researcher at Research Institute for Information and Culture. She received her Ph.D. in Management of Information Systems at Yonsei University in Korea. Her research interests lie in new media users, media policy and media economics.

Seongcheol Kim a Professor of the School of Media and Communication at Korea University. He is currently the director of the Center for ICT and Society, the director of the Smart Media Service Research Center, and the director of Digital Platform Research Center. He is also co-editor of Digital Business journal (SCOPUS-indexed), an associate editor of Telecommunications Policy journal, and one of the board members of International Telecommunications Society.

Topic
Research Trends of K-wave

Stefania Pozzi

I obtained my PhD in Languages, Cultures and Societies at the University of Leeds and my thesis is titled “Korean Music Promotion in Japan: The Social and Cultural Impact of K-Pop Consumption”. Currently, I work as a fellow researcher at the Leeds Arts and Humanities Research Institute (LAHRI) I am interested in developing the understanding of K-pop as a transcultural flow and its reception among different cultures, particularly Japanese, European, and South American.

Topic
A Review of Hallyu Studies from Transcultural Studies to Soft Power and the Influence of Media
: Looking for Common Traits and New Perspectives

Edmond Tourriol,
Stephan Boschat

A comics enthusiast and geek culture aficionado, Edmond Tourriol is the co-founder of the studio
MAKMA. An iconic figure in the translation of American comics, including the famous “Walking
Dead”, he is also a soccer fan, and a member of the French Writers’ Football Team. His passion for the sport led him to create the webcomic “Z United”, a recent success with over half a million views on the Naver Webtoon platform.

Stephan BOSCHAT is co-founder and president of MAKMA, Europe’s largest comic book adaptation & creative studio, at the origin of the term printoonization.
Stephan is a graduate in science, communication and law. Specialising in the development of
innovative projects, he is also a comic book writer, a graphic designer, an author and scenarist. He writes and produces several webtoons project.

Topic
The Backwash of Hallyu : Inspiring the New Nouvelle Vague of Webtoon Authorsh

Éva Gajzago,
Hajnalka Sandor

is an associate professor at the Budapest Business School University of Applied Sciences (BBS). She has a Master’s degree in Economics and Marketing and a Ph.D. in Regional Science. Since 2017, she examines the cultural and creative industry (CCI), focusing on the South Korean CCI and implemented two Hallyu-related research projects in Hungary; both examining the diffusion of Hallyu and consumer behavior of Hallyu fans. In 2022 she gained a research scholarship of OBIC and spent one month in Seoul examining the South Korean CCI development policies. She published several articles about the CCI and Hallyu in Hungarian journals. She has experience in research project management and in 2018, she was the leader of a research group examining the CCI in Budapest, Hungary. She is the founding member and the manager of the BBS Creative Research Group. She reviewed several articles for Hungarian journals, and one article for The Journal of Arts Management, Law, and Society.

Topic
Diffusion of Hallyu in Eastern Europe

Şeymanur Akdemir

originally from Türkiye, will graduate from Political Science and Public Administration (French) in September 2023 at Marmara University. She spent the third year of her 4- year undergraduate education at Université Paris-Est Créteil as an exchange student. She studied the effect of K-dramas on Turkish fans. After that, she wants to advance in the field of media studies.

Topic
Media and Cultural Globalization
: Korean Wave through South Korean Dramas

Arnel E. Joven

Dr. Arnel E. Joven, Filipino, is Assistant Professor of History at the University of Asia and the Pacific, Manila, Philippines. He served as Chair of the History Department from 2015 to 2023, and as Director of Korean Studies from 2016 to 2018. Dr. Joven has been a member of the World Association of Hallyu Studies since 2015. He studied Korean Language, Taekwondo, and Hansik at the Korean Cultural Center (Manila) from 2015 to 2018. He is actively engaged in research on medicine, food, K-Pop in Japan, manga and manhwa, and leadership studies.

Topic
Manhwa and Webtoons as Reflections of Contemporary Korean Youth Culture: A Case Study of Park Tae Joon’s Lookism

Moderator : Haerin Shin

is an assistant professor of Media Studies at Korea University. Shin’s research fields include Asian American literature, science fiction, and digital media with emphasis on artificial intelligence. She has written on cyberbullying, posthuman spirituality, techno-Orientalism, and surveillance technologies, and is now working on books on Asian American science fiction and the ethics of artificial intelligence.

Inaas Fatima Khan

Topic
is a media graduate from the University of Mumbai. She is a Hallyu enthusiast from Korean music and
Korean dramas of all genres to Korean culture, she loves it all. She has been writing professionally for a
year now. Inaas loves watching films and series, 5? 6? don’t know how many shows she is binging at a
time.

Jinju Kim

is a lecturer in the Creative Business department at Hogeschool Utrecht, specializing in media studies and the creative industry. Her research focuses on computer-mediated communication, new media audiences, and examining cross-cultural consumption patterns of media. Her research includes computational research methods, employing big data and natural language processing.

Topic
React to Squid Game : Exploring North American Audience Reception through YouTube Reaction Videos

Na-young Yoon

is a Korean Linguistics researcher specializing in morphology and corpus linguistics. She is particularly interested in Korean vocabulary education and its practical application. Nayoung, who is Korean, holds a Ph.D. course in Korean Linguistics from Yonsei University, where she also obtained her M.A. degree. Her publications include research papers on the distribution of Sino-Korean and Chinese morphemes and the productivity of words produced by foreign learners of Korean. Nayoung has teaching experience in Korean language instruction and undergraduate writing courses at Yonsei University.

Topic
What Color is K-pop to Fans Around the World?
A Corpus-Based Semantic Analysis of Color Words in K-pop Lyrics.

Moderator : Seongcheol Kim

a Professor of the School of Media and Communication at Korea University. He is currently the director of the Center for ICT and Society, the director of the Smart Media Service Research Center, and the director of Digital Platform Research Center. He is also co-editor of Digital Business journal (SCOPUS-indexed), an associate editor of Telecommunications Policy journal, and one of the board members of International Telecommunications Society.

head of the KOFICE
research team
Ah young KIM

Kim is the head of the KOFICE research team. She received a Ph.D. at Sogang University in
communication and is interested in the changes and conflicts in the Korean broadcasting industry that
occurred through OTT platforms. The main research is A Unique Genre of Newspaper Cartoon in South
Korea, and Its Formal Aesthetics (co-author, 2019), How Does Disaster Reorganize the Performing Arts
Industry? (2021), and the book includes Hallyu White Paper(co-author, 2019, 2020, 2021).

Topic
Significance and Tasks of Hallyu Policy

Sunghoon YOU

General Director of KOCCA EUROPE
KOCCA EUROPE

Topic
The Sustainable Korean Wave and the Role of Government in France

Dongjoon Lee

is a KF Visiting Assistant Professor at Lingnan University, Hong Kong from September 2023. He holds a PhD. in Creative Industries from the University of Warwick, focusing on organisational change and leadership in the K-pop industry. His publications include ‘Hallyu Policy Discourse’ and ‘Creative Sector Resilience in the COVID-19’. Lee has participated in research projects such as the 2022 K-culture Festival Plan (KOFICE), the Content Industry Legislation Research (KCTI) and the Art and Tech Programme Review (ARKO). He previously worked as a legal specialist in the Popular Culture Industry Division of the Ministry of Culture, Sports and Tourism.

Topic
한류와 정책 사이 : 현대적 케이컬쳐와 K콘텐츠의 전략적 본질주의 그리고 그 너머
In-between Hallyu & Policy: Strategic Essentialism in Contemporary K-culture, K-content and Beyond

Moderator : Siyeun MOON, Vincenzo Cichelli, Sylvie Octobre

–

Shin Hye Eun

– Chungbuk National University, School of Law
– Professor, CHUNGBUK NATIONAL UNIVERSITY SCHOOL OF LAW
– Member, the Presidential Committee on Intellectual Property
– Director, National Science and Technology Research Association
– President, Korea Patent Law Association
– President, Chungbuk Women’s Science and Technology Association
– 한국여성지식재산인회 회장
– 대통령소속 규제개혁위원회 위원

Topic
Hallyu and Intellectual Property

Hae Za Rhie

Professor Emeritus of Kunsan National University
Doctor of German Literature at Hankuk University of Foreign Studies, Korea
Organising Committee Member for Vivace Music Festival, Korea
Steering Committee Member for Community Chest of Korea
Vice President of the Korean Federation of Women Professors
Former President of the Korean Society for German Language and Literature
Former President of the Korean Society for Media and Culture
Former Dean of Humanities College, Kunsan National University
Former Dean of Education Graduate School, Kunsan National University

Topic
Hallyu and Korean Studies in Germany

Che Young Kim

Baekseok University
A Study on Global Strategies of Korean Creative Musicals

Topic
Hallyu through dance in the history of Korean performing arts

Mina Na

Chung-Ang University

Topic
A Study on the Global Advancement Strategies of Korean Creative Musical

Sunju Park

is professor of Department of Computer Science Education at Gwangju National University of Education, Seoul, Korea. She is also the president of the Korean Association of Information Education and co-representative of the Korea Information Science Education Federation. Her research interests include SW education, AI education, Computer Science education, App development and data analysis.

Topic
Analysis of Hallyu research trends using text mining

Moderator : Jimmyn Parc

is an associate professor at the University of Malaya, Malaysia. His current research focuses on the cultural industries of Asia and Europe, which includes films, dramas, and music, and their evolution in the midst of a changing business and trade environment coupled with digitization. He is also the co-author of The Untold Story of the Korean Film Industry: A Global Business and Economic Perspective, which was published by Palgrave Macmillan in 2021.

Moderator : Yonggu Suh / Discussant Il-hyeon Bae

Yonggu Suh
Professor of Marketing & Retailing
Sookmyung Women’s University

Area of Specialization
Brand Marketing, Retail Management, Futures Management

Education
1996 Oxford University D.Phil in Management Studies
1988 Seoul National University MBA
1986 Seoul National University BA in Management

Il-hyeon Bae
Area of Specialization
Service Marketing,
Retail Management,
Culture Marketing
K-Contents Strategy

Education
2001 Ph.D., Marketing, Hong Ik University.
1997 M.A., Marketing, Hong Ik University.
1995 B.A., Business Administration Hong Ik University.

Moderator : Patrick Messerlin

Sciences Po Paris

Moderator : KIM Gyungmook

Professor & Former Chancellor of Duksung Women’s University
Committee Member of National Labor Relations Commission, Republic of Korea
Committee Member for Government Policy Coordination, Republic of Korea

Moderator : Jasoon KOO

I earned my B.A in Education from Ehwa Womans University in Seoul, South Korea and PhD in Sociology from the University of Missouri-Columbia. I am currently a Professor Emerita of Information Sociology at Hanyang University, where I worked since 1984. Hanyang University is known as Korean MIT, where there is academic system in flux for innovation or restructuring. I shifted the curricula of the Department of Sociology focused on Information Society while I was serving as Dean of College of Communications. I developed and opened new courses such as the Sociology of Cyberspace, Internet Communication, Internet Culture, and Internet and Future Society. I have been fascinated by social theory and still work on theorizing about the social meaning of SNS, social interaction and social interactivity. Some of my favorite classes to teach have been on social culture and popular culture in modern society. Other interests include cultural collision and cultural divide, and I am currently working on a paper on the Cultural Divide and Welfare in Smart Korea. I left Seoul where I grew up and worked to join my family in Rochester, N.Y. and New Haven, CT

Moderator : Pellerin Fleur

is a French businesswoman, former civil servant and Socialist Party politician who served as a French government minister from 2012 to 2016.

Moderator : Haerin Shin

is an assistant professor of Media Studies at Korea University. Shin’s research fields include Asian American literature, science fiction, and digital media with emphasis on artificial intelligence. She has written on cyberbullying, posthuman spirituality, techno-Orientalism, and surveillance technologies, and is now working on books on Asian American science fiction and the ethics of artificial intelligence.

Topic
Hallyu and Intellectual Property

Moderator : Seongcheol Kim

a Professor of the School of Media and Communication at Korea University. He is currently the director of the Center for ICT and Society, the director of the Smart Media Service Research Center, and the director of Digital Platform Research Center. He is also co-editor of Digital Business journal (SCOPUS-indexed), an associate editor of Telecommunications Policy journal, and one of the board members of International Telecommunications Society.